Our Privacy Policy.
The legal bit before the fun bit.
Last updated: 10 August 2026
THORS Events Ltd (“we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use and protect personal information when you visit www.thorsoniceyork.co.uk (“our website”), sign up to receive news and updates from THORS On Ice, or otherwise interact with us through the website.
1. Who we are
THORS Events Ltd is the data controller responsible for personal information collected through this website.
THORS Events Ltd
7/8 Shambles
York
YO1 7LZ
United Kingdom
For any questions about this Privacy Policy or how we use your personal information, please contact:
2. Information we collect
Information you give us
When you sign up for news and updates through our website, we may collect:
your first name;
your last name; and
your email address.
We collect this information when you choose to submit it through our website and consent to receiving marketing communications from THORS On Ice.
If we introduce other contact or enquiry forms in future, we may also collect the information that you choose to provide through those forms.
Information collected when you visit our website
Our website is hosted by Squarespace.
When you visit the website, Squarespace may collect information necessary to operate, secure and provide the website, including:
information about your browser, network and device;
your IP address;
web pages you visited before coming to our website; and
pages you view while using our website.
Squarespace processes this information in connection with providing its website hosting and related services.
3. How we use your information
We may use your personal information to:
send you news and updates about THORS On Ice;
tell you about ticket launches and availability;
provide information about opening dates, skating sessions and other relevant dates;
tell you about announcements, promotions and other information relating to THORS On Ice;
provide information about future THORS On Ice events and seasons;
respond to enquiries or communications you send to us;
operate, maintain and secure our website;
understand how visitors use our website and improve its performance and content; and
comply with our legal and regulatory obligations.
We will not use information provided through the THORS On Ice marketing sign-up to market unrelated THORS Events Ltd events or services to you.
4. Marketing communications
We will only send THORS On Ice marketing emails to you where you have consented to receive them.
When you sign up, you are asked to actively indicate that you would like to receive news and updates.
You can withdraw your consent and unsubscribe at any time by using the unsubscribe link provided in our marketing emails or by contacting us at skate@thorsoniceyork.co.uk.
Withdrawing your consent will not affect the lawfulness of any processing carried out before you withdrew it.
We may retain limited information about an unsubscribe request where necessary to ensure that we respect your preference and do not add you back to our marketing list inadvertently.
5. Our lawful bases for using your information
Under UK data protection law, we need a lawful basis for processing your personal information.
Depending on the circumstances, we rely on:
Consent – where you have actively agreed to receive THORS On Ice news, updates and other marketing communications.
Legitimate interests – where processing is reasonably necessary for the operation, administration, security and improvement of our website and our business, provided those interests are not overridden by your rights and interests.
Contract – where processing is necessary to take steps at your request before entering into a contract or to fulfil a contract with you, such as when ticket booking facilities are introduced.
Legal obligation – where we need to process or retain information to comply with a legal requirement.
Where we rely on consent, you can withdraw that consent at any time.
6. Forms and mailing lists
When you submit information through a form on this website, the information is processed through Squarespace, our website hosting provider, and may also be stored or processed using a mailing-list or email-marketing service used by THORS Events Ltd.
These service providers process personal information on our behalf to provide their services to us.
We will update this Privacy Policy where appropriate if we introduce a new service that materially changes how your personal information is processed.
7. Analytics
We may use website analytics to understand how visitors find and use our website and to help us improve the website and our marketing.
Squarespace analytics may process information including:
information about your browser, network and device;
your IP address;
pages you visit;
the website or page you visited before arriving at our website;
clicks and internal links;
scrolling and searches; and
timestamps and other information about how you interact with the website.
We may introduce third-party analytics services in future.
Where analytics or similar technologies require your consent, they will only be used after you have provided that consent through our cookie consent mechanism.
8. Cookies and similar technologies
Our website uses cookies and similar technologies.
Cookies are small files or pieces of information stored on your device when you visit a website. Some cookies are necessary for a website to function correctly, while others can be used for purposes such as analytics and measuring website performance.
Essential cookies
Squarespace uses essential cookies that are necessary to securely provide and operate this website. These cookies may be used without your consent where they are strictly necessary to provide the website or a service you have requested.
Non-essential cookies
We may also use analytics, performance or other non-essential cookies.
Where consent is legally required, non-essential cookies will not be placed on your device until you have made your choice through our cookie consent mechanism.
You will be able to accept or reject non-essential cookies and change your preferences.
If we introduce third-party services such as analytics, embedded videos, maps or social-media functionality, those providers may use their own cookies or similar technologies. Where required, these will also be subject to appropriate consent controls.
9. Third-party services and embedded content
We may introduce third-party services to the website from time to time, such as:
analytics services;
maps;
video services;
social-media content or functionality; and
other website integrations.
When you interact with third-party content, the relevant provider may receive information such as your IP address and information about your browser, device and the page you are viewing.
Where appropriate, we will provide information about these services and obtain consent before non-essential third-party technologies are activated.
10. Online bookings and payments
We intend to provide online booking for THORS On Ice through an external booking platform.
When this service is introduced, the booking provider may collect information necessary to process your booking, which could include your name, contact details, booking details and payment information.
THORS Events Ltd will remain responsible for operating THORS On Ice, but the external booking and/or payment provider may process personal information on our behalf or for its own purposes in connection with providing its services.
Payment card information will be processed through the relevant external payment or booking provider rather than directly through this Squarespace website.
We will review and, where necessary, update this Privacy Policy when the booking platform is introduced so that visitors can identify the relevant provider and understand how their information is handled.
11. Who we share your information with
We do not sell your personal information.
We may provide personal information to trusted service providers where this is necessary for them to provide services to us. These may include:
Squarespace, as our website hosting and website services provider;
our email or mailing-list provider;
analytics providers, if introduced;
our future ticket booking and payment providers; and
other technical service providers necessary to operate and secure the website.
These organisations may process information only as permitted by applicable law and according to their respective role in providing services to us.
We may also disclose personal information where required by law, regulation, court order or another lawful authority, or where reasonably necessary to establish, exercise or defend legal claims.
12. International transfers
Some of the service providers we use may process or store personal information outside the United Kingdom.
Where personal information is transferred internationally, we will take appropriate steps to ensure that the transfer complies with UK data protection law and that appropriate safeguards are in place where required.
13. How long we keep your information
We keep personal information only for as long as reasonably necessary for the purposes for which we collected it.
If you subscribe to THORS On Ice marketing communications, we may retain your contact information while you remain subscribed so that we can provide information about current and future THORS On Ice events and seasons.
We periodically review the information we hold and will delete or anonymise personal information when we no longer have a valid reason to retain it.
If you unsubscribe, we will stop using your information for marketing. We may retain limited information necessary to record and respect your opt-out preference.
Other information may be retained for longer where necessary to meet legal, accounting, contractual or regulatory requirements.
14. Children
Our website's mailing-list and marketing sign-up facilities are intended for people aged 13 or over.
We do not knowingly seek to collect personal information through our marketing sign-up from children under 13.
If you believe that a child under 13 has provided personal information to us through the marketing sign-up, please contact skate@thorsoniceyork.co.uk so that we can take appropriate action.
15. Keeping your information secure
We take reasonable organisational and technical measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
We also use established service providers, including Squarespace, to provide and secure the technical infrastructure used by this website.
No method of transmitting or storing information electronically can, however, be guaranteed to be completely secure.
16. Your data protection rights
Under UK data protection law, depending on the circumstances, you may have rights including:
the right to be informed about how your personal information is used;
the right of access to personal information we hold about you;
the right to rectification of inaccurate or incomplete personal information;
the right to erasure of your personal information in certain circumstances;
the right to restrict processing in certain circumstances;
the right to object to certain processing;
the right to data portability in certain circumstances; and
rights relating to automated decision-making and profiling, where applicable.
Where we rely on your consent, you also have the right to withdraw that consent at any time.
You will not normally have to pay a fee to exercise your rights, although the law permits exceptions in certain circumstances.
To exercise any of your rights, please contact us at:
We may need to ask you for information to confirm your identity before responding to a request.
17. Complaints
If you have a question or concern about how we use your personal information, please contact us in the first instance at skate@thorsoniceyork.co.uk.
You also have the right to make a complaint to the UK's data protection regulator, the Information Commissioner's Office (ICO).
Information about making a complaint and your data protection rights is available from the ICO at ico.org.uk.
18. Links to other websites
Our website may contain links to websites or services operated by other organisations, including our future online booking platform.
This Privacy Policy applies to personal information processed by THORS Events Ltd in connection with this website. Other websites and services may have their own privacy policies, and we recommend reviewing those policies when you visit or use them.
19. Changes to this Privacy Policy
We may update this Privacy Policy from time to time, including when we introduce new services, analytics tools, booking facilities or website functionality.
Any updated version will be published on this page and the “Last updated” date at the top of the policy will be changed accordingly.
Where a change materially affects how we use personal information already provided to us, we will take appropriate steps to inform affected individuals where required.
20. Contact us
For questions about this Privacy Policy, your personal information or your data protection rights, please contact:
THORS Events Ltd
7/8 Shambles
York
YO1 7LZ
United Kingdom